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Koalafied Caffeine
Branding
Fictional Brand Development
Date
August 2025
Role
Designer/Branding Management
Koalafied Caffeine was the second branding concept developed for the Griffith University café proposal. This direction offered a more playful and energetic take on the koala theme, using bold type and vibrant accents to appeal to a younger student audience while still tying into the local identity through the university’s mascot inspiration.
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